Entertainment Marketing jobs-Senior Account Planning Manager (Media Industry) vacancy - Below are the full details about this vacancy

Senior Account Planning Manager (Media Industry)

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: 800000 - 1000000 (India Rupees - INR)
: Bangalore
Job Type
: Permanent (FullTime)
Date Posted
: 08-Sep-2014
Reference Number
: RBNL0008

Roles and responsibilities for Senior Account Planning Manager (Media Industry)


Duties & Responsibilities:

The duties and responsibilities of the role will include, but are not limited to, the following:-


·         Co-owning the KAM clients and ensuring that we  convert, retain and maximize our revenue with them

·         Understand all the objections/issues with the client and strategically provide solutions through data, trade marketing and servicing of the client

·         Ensure that the sales process for the Key account is adhered including – all service rituals which are a part of the process

·         Insight mining from data to give directions to the sales teams on key focus areas for revenue maximization for KAM accounts

·         Devising and executing the pricing policy

·         Effective dissemination of data to sales to showcase strengths of our brands vis a viz the client requirement

·         Develop revenue strategies for key accounts and key sectors

·         Data support for all key and large value client pitches

·         Creating an account dossiers for key accounts in conjunction with the sales team to help evolve a deeper understanding of the clients brands and their needs

·         Inventory management to maximize revenue potential

·         Supporting the up-selling and cross-selling initiatives and pitches through data

·         Environment scanning to spot and leverage emerging trends, client categories and new revenue opportunities

Job Details

Job Role
: Media Planning Exec/Mgr
Industry Sector
: Media/Dotcom/Entertainment
Functional Area
: Marketing/Advertisement/MR/PR

Desired Profile

Profile Description
: 6 - 8 (Years)

Education Details

UG Course
: Any
UG Specialization
: N/A
PG Course
PG Specialization
: N/A